Menu
Having one’s own online store is the key for the ecommerce solutions to do the best in ecommerce marketing and to maximize conversions in eCommerce.To mention on the merits of the global marketplaces like Amazon or so,
High online presence drives a lot of traffic to your products. For an instance, Amazon has around 240 million active users, eBay has around 149 million buyers all over the world along with the access to international markets, putting the product right in front of potential customers, so definitely add to your increased customer base. Etsy is great for handcrafted and artisanal products.
Selling a whole lot of products every single day, marketplaces have a well-defined working stable infrastructure easy for us to ‘just’ use. For a customer it is an all-in-one experience: comparison of products, choosing the variety, check out and all. Marketplace takes care of the transaction completely
In a customer view, he doesn’t doubt the product and delivery so it’s safe for the customer and for the business too.
To talk on Marketplace drawbacks,
With the fame, comes the cost! Marketplaces are fame and pricey. Costs are deducted from the revenue as a % of sale. Good to know the margins and fee structure before choosing a marketplace and low-margin products aren’t worth it in the next place.
Lots of sellers give a huge load of choices to the customer so you may go behind in queue sometimes. Amazon sells the seller products and also its own, so don’t get lost.
Marketplaces nowhere let you brand your name. Ask yourself how many times you checked on a seller before you chose a product. The pages you go by choosing a specific search within ebay or a brand in amazon are marketplace extensions so no way show the seller brand
Customer information isn’t passed to the seller. Amazon passes no customer info to the seller while ebay and esty do send info but selected ones. So there’s no way you can go back to the prospects or customers with the varieties of the products they looked for.
Why have own online store/ecommerce portals?
To talk your brand and your vision or mission content, you need your own website online. To create the best shopping experience in your own view and idea, to display the products at your will, to sell yourself, it is the best to have a site for your business. Shopping cart platforms like Shopify, BigCommerce, and Magento help a lot in such designs
Customer information is at your hand so you have the privilege to reach the customers on what you would want to sell to each of them, based on their searches or media gathered info or more.
Reward customers, win them. Promotion deals, discounts and awards at your will and wish can be given to your customers so they hold on to you.
Having said these and being equipped with experts on ecommerce checkout practices, ways to reduce abandonment practices, web design trending tools and much more in designing, we ensure we deliver the best in ecommerce solutions for any website. Feel free to contact us.
