Not able to choose the correct color for representing you through your website? You are not the only one facing the dilemma. Like any other online businesses the though process is to make a informed decision about the right choice of the color. What is important to understand here is that the website color might not hold importance as a stand-alone factor but the combinations with the rest of the items to build a theme makes it a very important factor as to how the overall website would look to the world.
Some of the common questions that need to be responded to while struggling with picking the right color combination are:
Is the website too gaudy or too dull?
Is the color so strong that its hard to look at?
Is it contradicting my business perspective?
Is it totally out of standard representation when compared to similar businesses?
Is the color diminishing the impact of my products/services totally?
Does the color combination reflecting the website as unprofessional?
Though considered to be the last factor and priority, these questions do crop up when you design a template or prepare the logo of the website. Incidents of websites going real vague from clean designs are common – the reason being the not having the right combination of gradients or pigmental colors.
Neatness is is important. Right combinations deliver neatness with clarity and crispness. Your website immediately draws attention if its clean and crisp, designed with the right color combinations. A visitor might not be keen to buy your product or service immediately, however, he or she might do so later if they have felt the impact of the website the first time. It should be a visual treat! And that helps to build a loyal customer base.
Color can add life or it can kill! It completely depends on the choice you make!