Cart abandonment has raised considerably in the ecommerce portals since late 1980s, with the increased amount of sophistication given to the customer to take their own time to decide till they hit on the last and the most important ‘Confirm purchase’ button. It is not just about dealing with reducing these abandonments but also interest needs to be put in remarketing the abandoned carts to the customers for re-shopping. Adding incentives, reducing the steps in the process, and so could be a solution to the issue one and email tactics to bring the customer back with respect to issue two are recommended ecommerce solutions.

Taking a walk through the best ecommerce checkout practices for increased conversions,

1. Don’t make registrations compulsory!

Registration is demanded to the users to keep track of them to follow them up with their interests, in our own business interest. But then from the customer view, it looks a big process to them. To cut it short, make a guest check out option available in a prominent visibility in the site so you still take a hold without much effort from the customer end as well

2. Make the customer trust you! Add the certification seals!

Spam and scandal isn’t any low today with the technological outburst; credit card detail theft, identity loss and what not can stop a customer from continuing the shopping? To share their own information or the payment entries, the customers need to trust you; it’s you who needs to build it. Norton, McAfee, TRUSTe and BBB are known to be the best in a customer eye; show them on your site.

3. Make the process crisp, reduce the field numbers!

Streamlining the process to take minimum information from the customer is necessary unless absolutely essential. If you ask unnecessary details like home address or so unless required for delivery then it overburdens the user effort and time which tend to take this opportunity to just exit. Don’t risk conversions. Make the details crisp.

4. Don’t let them navigate! Don’t distract them!

Keeping the navigations as less as possible, that’s just home and next button would do to ensure the user takes through a smooth process. Don’t give options to go back.

5. Make your call-to-action ‘visible’!

Having contrasting call-to-action buttons with the short relevant text on them is being smart. The button text should clearly say what the customer should do out of it, as in ‘click’, ‘next’, ‘proceed’, and so are short and punch the word of action.

6. Help them chat with you!

Adding a chat widget to answer customer queries on the spot rather than simply providing an email address for queries makes the process keep going instead of waiting for a day or two for the customer to get your response in email, by which he might have completed his purchase elsewhere!

7. Don’t distract them in any way!

Anything that’s apart from taking the customer to confirm the transaction is a distraction. Trash all of them. Check out pages with no distractions increased the sale by 11.4% says a study.

8. Reward the customers, but with care!

When one sees a coupon code that doesn’t work, he goes out to Google, say he gets distracted with other options of purchase and it’s just right there we lose him. Don’t do this. When providing a coupon code, ensure you provide the right link right next to the name of the code and do a check on the link quite often

9. Handle customer anxiety immediately!

Anything you think might bother the customer, as in ‘Guarantee forms’, make sure you give another chance from them to read it so you handle their curiosity and they trust you to complete the process. Studies say this increased the sales by 15%

10. Don’t delay the page load too much!

Every single second delay of the page load reduces conversion by 7%. Fix the page load delays in home or purchase or check out or anywhere immediately.

11. Give the customer the approximate time by which you would deliver!

No one likes to wait. Let your customer know how many days they would have to wait and make sure you make it up earlier to it.

Knowing the best practices of web designing for an ecommerce platform and being aware of the current trending problems in ecommerce portals, we understand what exactly is needed to give you the best ecommerce solutions for the maximize conversions in eCommerce. Feel free to contact us for further help