St. Jerome once said, “ The face is the mirror of the mind and eyes without speaking confess the secrets of the heart.” Your face reflects your soul. Likewise, your website reflects your business, it has to be good looking and catchy. Within a few seconds of visiting your website, a visitor should able to comprehend the following things
1. What is the website all about?
2. Which industry is it deals in?
3. How to contact you?
If your website cannot convey these checkpoints within first few seconds, it’s time you realize your website needs a redesign.
You might believe your website is too good to go for a redesign. But before you put a stamp, I insist to give a second thought.
Here are X signs to put your website redesign plans into the ground
1. Your website isn’t bringing the desired results
You created a killer website. You put loads of high-resolution banner images, optimized product images, and checkout pages.But do you see your agendas getting accomplished? If not, you need a redesign.
• Observe your conversation rates
• How often people come to your website?
• Are they making any action?
• Does your website have more texts and fewer images?
• Is it portraying what your business is about?
Asking yourself these questions will guide you through the website redesign process.
2. User experience isn’t great
Suppose you visit an online apparel store to buy a t-shirt. You see the products are listed haphazardly. The store isn’t able to convey a proper navigation system. Also, the checkout process is tiring. There’s no option of help and contact. Would you like to purchase from such a website? I think you understood my point. Now act along these lines on your website.
Is your website guilty of providing a bad user experience? Always remember people will remember how your website made them feel. Hence providing an excellent user experience is the need of the hour.
Product recommendations, hamburger menu, mobile-friendly website, one-click checkout, sticky navigation are some key elements you can focus to improve your user experience.
3. You want to put a killer content strategy into practice
Content is the base of boosting sales and generating revenue. Google is changing its algorithms with each passing day and you also need to pace up. So, if you are planning to incorporate eBooks, Infographics, Video content, a web redesign is advisable.
A freshly revamped website not only makes your great content look better but also helps search engines to crawl and index it. Along with this, it increases the readability.
4. Securing your site from Cyberattacks
With each passing day, there is an advancement in cybersecurity sector. Likewise, Cyberattacks have also increased. This is obvious to say, Cybercriminals are always having an eye on businesses- irrespective of the industry. Who knows, you might be their next target!
Ask yourself, “ Can your website withstand cyber attacks”? If no, you need website redesign at the earliest.
Ask your developing team to analyze the website’s bug history and the type of attacks incurring to different businesses. Update your site periodically to safeguard against harmful attacks.
Afterall your website the sole source of generating revenue. Going for a website redesign ensures the safety of your business.
5. A website redesign helps in delighting your buyer’s personas
A buyer persona is an ideal representation of your target customers based on demographics, market research, and analysis of your current clientele.
Your website is the key element for delighting the customer. It helps in creating a positive impression in front of the prospects and deliver your business agendas. Redesigning your website helps in delighting your buyer’s persona and takes them through the sales funnel.
Change is the only constant. If you take up this motto, no one can stop you being a thought leader in your business. A website reflects the efforts you’ve put into your business, make sure it turns out to be fruitful. Here are 5 reasons to go for website redesign and the areas where you can improve.