When you approach, the search engine changes, as an SEO professional, you’re sure to generate more organic traffic, attracting the digital world of today with no trouble and build your brand further. Don’t be surprised to know blogging generates the highest amount of traffic and SEO falls in the next place! Building a great web design, publishing high profile unique content and putting all good practices in the website development, as in, link building, apt meta descriptions and anchor texts, you can be sure you are on the right path! Let’s take a look at a few important SEO trends to keep track of in 2017.

• Mobiles continue to be gaining more importance compared to desktops ever since 2015. Google heavily penalizes those sites that aren’t mobile friendly. Listening to digital inclination of the world, Google says it would give more importance to mobile indexing, which signals us, that as businessmen, it’s high time we start working on better mobile-first strategies in SEO, for higher ranking in SERPs; web page speed, responsive web design and more come into prominence.
• User friendly designs are the next prime focus of google algorithms! Websites should be easy to search all over, have clean and crisp content, unique information, easy navigation, simple web design, and fast web page speed for the best user experience on the site. These are seen more important than internal and external linking!
• Accelerated mobile page is the next banging trend in SEO today; a faster and better mobile journey for all.AMP is doing the web development in such a way the static content loads faster; publishers can instantly load the once-created mobile optimised content everywhere else. The protocols with very few changes can cause your web page speed to go 3-4 higher using 7-8 times lesser internet data; AMP HTML, HTML restricted code, a few custom elements and java components !
• Targeting single keyword for ranking high in SERPs is no longer the google way! Beware. What Google brings out in its results are those websites that have created a mark in social media and those brands that have built a visibility in media. Keeping your main keyword in the title or meta description alone isn’t enough; user friendliness matters! It’s important you understand how SEO should be done for a site that’s purely looking to sell products and one that’s looking to share in-depth information to users on an item; insights from a few data collection surveys have proved that, the keyword users put in, directly determine the exact result that’s fetched by google; when you say “the best photo shop”, google brings out those sites offering details on whats offered by those photoshops termed as the best and those sites showing some media files on how to choose the best photoshop; when you say “get the best photo shop service”, google brings out those sites offering the best services! Hope you note down these nuance key points in SEO strategies targeting enhancement of SEO keywords.
• Creating powerful content is extremely important in SEO. Target conversational keywords and search terms when you build content in web development. When the existing retail giants are already grabbing the top most searched words, it’s necessary you start focusing on how to use long tailed keywords encompassing the main search term, to gain a better position!
• Connecting to social media is no more an option but a mandate in google algorithm! Haven’t built your social integration strategy yet? Wake up! Building a great social connect is a reflection of being the most powerful in your subject and projecting your brand to the people in a way they want to listen to; when people listen to you, Google listens to you! Bring out the perfect balance between social signals, rankings and linking. This is going to give you great consistent results in a long term though not immediate.
• Content marketing strategy in SEO should be in such a way that links come to you and not you chase them; links are to be earned and not built. What we mean by earning backlinks is the fact that some writer chooses your website link in his or her post; you’ve earned the link here. Google is already on separating those sites with earned links and those that deliberately have built links; it’s high time you start building great content for SEO campaigns. You may want to take a look at broken links building ways here too.
• Build better SEO descriptions and meta tags. Have the description in 135-160 characters, keep them in active voice, don’t miss to include a CTA link, focus on content structure and keywords, and make it unique. Check morehere.
• Image optimising is again something you can’t miss to include in the SEO strategy. Check out the topimage optimization tips here.

Well, that’s a good amount of detail onSEO trends, every high-rank aspirer in business and eCommerce should doubtlessly keep track of! Should you require assistance inSEO services or more in eCommerce,ask our experts now!