You would really agree to the fact that the more landing pages you have, the better opportunities you get to convert your leads into customers. Still, it is surprising that as per Hubspot, only 48% of launch a landing page for their every campaign.
But, do you know that if you use a well designed and optimized landing page, your conversion rates can increase by more than 85%?
So, how do you ensure that your landing page is properly optimized and can help in boosting conversions? Here, we have come up with some tips which can help you in creating high converting landing pages –
Is the purpose for which you are creating a landing page clear in your mind? If not, then the first step would be to decide the intention of your landing page. The landing page can be created to make sales, convert the free user to the paid one or gaining subscribers to the mailing list.
The overall approach to creating a successful landing page depends on the purpose of the landing page. So, the first step would be to set the goal of your landing page.
Don’t Overemphasize on Selling
The effective landing pages are, of course, created to sell something but overemphasizing that would be a risk which would result to increase in bounce rate.
For example, boasting too much about a product on landing page can make the buyers suspicious and leave the landing page without clicking on a call to action.
So, you need to be careful with words and not overdo anything to keep your audience engaged with your brand.
Keep the Landing Page Uncluttered
A landing page design with lot many elements can make it cluttered and slow loading. The best way to engage audience would be to keep it simple and light.
Moreover, you need to ensure that your landing page loads quicker on all devices and is mobile friendly so that you can experience maximum conversions through the landing page.
Explicit Call to Action
Your call to action should prominently viewable to the visitors immediately after they come to the landing page. Call to action is the most important element of your landing page and thus should be explicitly displayed.
Ensure that you use right words for the call to action so that your visitors get convinced easily. There should not be more than one CTA on the page otherwise your visitors might get distracted and the purpose of your landing page won’t be served.
Engage Viewers Through Video
Almost 50% of internet users look for videos related to a product or service before visiting a store. Videos are stimulating and can engage audience better than plain text can do.
All you need to ensure is that the video should not be too long to distract your visitors and also it should be conveying your message in a super interesting manner so that you can keep your audience engaged till the end of the video.
Include Customer Reviews
Most of the people rely on the customer reviews before buying any product or service for the first time. Finding product or service reviews on the landing page becomes convenient for the audience as it helps them to make the purchase decision easier.
Creating High Converting Landing Page Means Increased Opportunities
All of the above tips can be integrated and summed up while creating a perfect landing page which can help in high conversions ultimately leading towards an increase in opportunities.
Just convey the message clearly and in an interesting form to have a landing page which really converts!!!
Are you on the verge of launching a successful landing page but are not able to figure out how to go about it? Just get in touch with us and we would create high converting landing pages for you.