landing page design

Landing Page Practices

10 Best Landing Page Practices to be Followed to Increase Conversion Rate

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Lead generation is the first step of successful digital marketing efforts. But, generating high-quality leads that can really convert is still the biggest challenge which digital marketers are facing these days.

As per Marketo – 96% of visitors who come to your website aren’t ready to buy (yet).

So, what should be done for high conversions?

Your landing page should be solid enough to persuade your visitors to buy from you.

What should be done to design a highly convincing landing page? Just follow the below-mentioned practices –

Great Headline

Writing amazing headline on a landing page would do your 80% of the job of convincing your visitor. The visitors are likely to close down your landing page if they find an uninteresting or ambiguous headline. Keep the headline simple, precisely conveying how beneficial your offer would be to your visitors.

Positive Reviews

Adding positive reviews to the landing page can help you gain the trust of your visitors. People usually look for reviews before buying any product or service.
Ensure that the reviews you post on the landing page are natural and don’t seem to be too good to be true. Fake reviews can be more dangerous than no reviews at all.

Persuading Copywriting

The content of your landing page should be persuading enough to encourage your visitors to take action. This is possible only if your content is interesting and is able to engage your audience. A/B testing can be done for your landing page content to find the content which drives maximum conversions.

Attractive Color CTA

Call to action is the most important element of your landing page and if it is in a dull or boring color, you would never be able to convert. Give an attractive color to your CTA and experience the boost in conversions.

Using Human Faces

It is a common tendency of people to notice the human faces before they even read the other content or view the images and videos. It is right to use human faces on your landing page, but only if those faces are recognized as that would help you in winning the trust of your visitors.

However, using human faces near the CTA can be a risk as that may distract the visitors from noticing the CTA. So, just be careful while you are using human faces on your landing page.

Readability Check

The format of your landing page should pass the readability test in terms of –

  • Use bullet points
  • Ensure enough white space
  • Utilize headings and sub-headings
  • Include visual elements in between of text

If you include only text and that too long paragraphs, your audience would lose connection and might move on to other websites. Thus, readability check is mandatory.

No Extra Links Required

If you want your landing page visitors to focus on CTA, you just need to remove the extra links on the page. Your visitors can easily get distracted and click on other links of your page and their decision of buying remains pending or gets out of their mind. Just help your visitors to take purchase decision without any distractions.

Consistent with Advertisement

Your visitors are coming to your landing page through the advertisements you have posted on different platforms. After coming to the landing page, they should be getting exactly the same which has been promised in the ad. For that, you need to maintain the consistency between the ad and the landing page in terms of color, text and brand image.

Sense of Urgency

By adding simple phrases like “Hurry, offer till stocks last” or “Limited Quantity Available” can create a sense of urgency in the minds of your visitors and encourage them to take quick purchase decision.

Important Stuff on the Top

The writing style of your landing page can make a lot of difference. Always prefer to keep the important stuff which can really add value to the readers on the top. The landing page content should be to-the-point otherwise, your visitors may lose interest and move on to other websites.

Conclusion: Testing Landing Page Practices

All the above-mentioned landing page practices have been proven to be successful in increasing conversions. Still, it is always better to test these landing page practices as it is not necessary that the tricks which worked for others would work for your business too.

There are surely many more landing page practices but it is all about trying new tricks everytime to achieve success in maximizing conversions and ultimately growing business.

High Converting Landing Page

6 Tips to Create High Converting Landing Page

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You would really agree to the fact that the more landing pages you have, the better opportunities you get to convert your leads into customers. Still, it is surprising that as per Hubspot, only 48% of launch a landing page for their every campaign.

But, do you know that if you use a well designed and optimized landing page, your conversion rates can increase by more than 85%?

So, how do you ensure that your landing page is properly optimized and can help in boosting conversions? Here, we have come up with some tips which can help you in creating high converting landing pages –

Set Goal

Is the purpose for which you are creating a landing page clear in your mind? If not, then the first step would be to decide the intention of your landing page. The landing page can be created to make sales, convert the free user to the paid one or gaining subscribers to the mailing list.

The overall approach to creating a successful landing page depends on the purpose of the landing page. So, the first step would be to set the goal of your landing page.

Don’t Overemphasize on Selling

The effective landing pages are, of course, created to sell something but overemphasizing that would be a risk which would result to increase in bounce rate.

For example, boasting too much about a product on landing page can make the buyers suspicious and leave the landing page without clicking on a call to action.

So, you need to be careful with words and not overdo anything to keep your audience engaged with your brand.

Keep the Landing Page Uncluttered

A landing page design with lot many elements can make it cluttered and slow loading. The best way to engage audience would be to keep it simple and light.

Moreover, you need to ensure that your landing page loads quicker on all devices and is mobile friendly so that you can experience maximum conversions through the landing page.

Explicit Call to Action

Your call to action should prominently viewable to the visitors immediately after they come to the landing page. Call to action is the most important element of your landing page and thus should be explicitly displayed.

Ensure that you use right words for the call to action so that your visitors get convinced easily. There should not be more than one CTA on the page otherwise your visitors might get distracted and the purpose of your landing page won’t be served.

Engage Viewers Through Video

Almost 50% of internet users look for videos related to a product or service before visiting a store. Videos are stimulating and can engage audience better than plain text can do.

All you need to ensure is that the video should not be too long to distract your visitors and also it should be conveying your message in a super interesting manner so that you can keep your audience engaged till the end of the video.

Include Customer Reviews

Most of the people rely on the customer reviews before buying any product or service for the first time. Finding product or service reviews on the landing page becomes convenient for the audience as it helps them to make the purchase decision easier.

Creating High Converting Landing Page Means Increased Opportunities

All of the above tips can be integrated and summed up while creating a perfect landing page which can help in high conversions ultimately leading towards an increase in opportunities.

Just convey the message clearly and in an interesting form to have a landing page which really converts!!!

Are you on the verge of launching a successful landing page but are not able to figure out how to go about it? Just get in touch with us and we would create high converting landing pages for you.

Landing Page Design

10 Simple Landing Page Design Tweaks That Really Help In Converting

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A landing page is created for one single purpose and that is generating leads. Though this purpose is quite clear, but actually designing a successful landing page can be easier said than done.

There are some practices which every inbound marketer should consider while creating and optimizing the landing page. So, to keep you updated, here are some tweaks which can help you in creating a landing page which really sells.

Just Don’t Forget to Include –

  • Catchy Headline
  • Detailed description
  • Attractive image
  • Positive testimonials
  • Security badges
  • Precise form to grab visitor’s information

It is very important for your landing page to include all the above elements to fulfill its main purpose and that is “capturing leads.”

Main Navigation to be Removed

When the visitor finally comes to the landing page, the only goal would be to convert that visitor to customer. The navigation links can give an opportunity to the visitor to move around your website and get distracted from the offer for which they have come to the landing page. Don’t give that opportunity to your visitors. Just remove the main navigation from the landing page.

Landing Page Headline Matching with CTA

Ensure that your landing page headline should be consistent with CTA. If both are different, the customer may lose interest in your offer and leave. Moreover, the visitor gets the feeling of betrayal and may not return back even.

Just be careful on the CTA linking to the landing page and maintain consistency.

Embrace Simplicity

Too much-cluttered landing page can confuse your visitor. Keep your landing page data easy to understand. Encourage white space instead of filling up the whole page with images, text and other components.

Keep the elements of the landing page organized and seamless for the visitor to provide the information.

Make Offer Value Look Significant

Just keep in mind that the landing page has been created for a purpose and that is to sell. Make the offer value stand out different from other elements of the landing page so that it encourages the visitors to just go for it. It is not all about what you are offering but it matters that how you are offering.

Add Social Media Sharing Buttons

Don’t underestimate the power of social media. These days almost everything is being shared and searched for on social media. Encourage your visitors to share your offers and content by showcasing the social media sharing buttons. For avoiding the cluttered look of the page, you can add only those social media networking buttons, your audience is actually using.

Build Trust

People are often reluctant towards providing the information online due to so much of spamming going on these days. You can provide your privacy policy link on your landing page so that people can submit their information without getting suspicious about your company.

Ask for Minimum Information

Nobody has time to fill up lengthy forms, so just ensure that the form on your landing page asks for only that information which you really require. Minimize the fields in the form to keep it precise and simple. Don’t make it ambiguous otherwise, the customer may leave and not opt for your offers.

Don’t be Monotonous

Last but not the least, create the landing page with the difference. For example instead of using “Submit,” you can rename the button as “Get your free eBook.” Make that button in a way that it attracts the attention of maximum viewers to convert better.

Landing Page Design: Understand the Competition

Besides all the above tweaks, you also need to understand what your competitors are doing. Go through some examples and get a perfect landing page designed to boost your business.

Landing Page Design

9 Secrets to Build A Winning and High Performing Landing Page Design

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A Landing page is one of the most important keys to generate leads. Companies have experienced 55% boost in leads when they increased the number of landing pages.

A Landing page is supposed to perform a major task of converting your visitors to customers. The landing page which can attract the attention of the visitors and keep them engaged can convert better.

As per Adobe, 38% of people will stop engaging with a website if the content/layout is unattractive.

Each and every business has one simple but complex to achieve a goal and that is to convert as much as possible.

Here, we will discuss some sure-fire ways of keeping your audience engaged with your landing page so that you can ensure maximum conversion for your business.

Killing Headlines

Keep the headline of your landing page simple to understand and to the point. If the user coming on your landing page finds your headline irrelevant and confusing, they are likely to leave immediately.

To keep your prospects stay on your landing page for a longer period of time, ensure that the headline announces clearly about what you are offering.

Appealing Images

Various studies have proved that visual content can retain the visitors on websites for a longer period of time comparing to the textual content.

If the images on your landing page are attractive and providing the information the visitors are looking for then you can definitely gain success over designing a perfect landing page.

The below landing page example by West Coast University clearly depicts the importance of visual elements. The arrow on the top and left which are pointing to the form are likely to attract the attention of prospects towards the form and call-to-action both.

Attractive Image Example for Landing Image

Attractive Image Example for Landing Image

Captivating Content

The content on your landing page should be informative and interesting enough to retain your audience for a long time. Even a very long content can make users lose interest and less content may not provide sufficient information.

Also, you need to use readable fonts otherwise your message may not reach to your audience and all your efforts can go in vain.

Create Urgency

Adding few words like “Register Now” or “Limited Time Offer” can create urgency and tempt your visitors to get converted to customers immediately.

This is a highly effective method to convert quickly which has been adopted by many businesses worldwide.

Money Back Guarantee

For the first time visitors, it is very important to build trust in their minds. Offering the money back guarantee to the visitors is a great way to win their trust.

If your prospects will not trust you, they are definitely not going to buy. By providing them money back guarantee if they are not satisfied with your product or service may build the trust for your brand and you may be successful in converting better.

Uncluttered Layout

For an effective landing page design, you need to ensure that the layout is uncluttered.

Imagine, getting into a store which is cluttered and you are not able to find what you are looking for? In this situation, obviously, you will try to get out of the store as soon as possible.

Same is the situation with a landing page. Keep it simple and uncluttered so that visitors can easily focus on important elements of the landing page.

Maintain Simplicity in Form

Most of the landing pages include a form which is essential as it helps in acquiring the information of your prospects.

You need to ensure that your form is as simple as possible and includes minimum fields. The users are not interested in spending more time in filling up the forms. Having extra fields in the form not required may increase the bounce rate of your landing page.

Highly Effective Call To Action

Call to action is the must requirement for the landing pages. A highly effective call-to-action can only convert the visitors to customers.

The color of CTA should be eye-catching to attract the visitors. Moreover, the content you have included in CTA is required to mesmerizing enough to tempt users to click and grab the offer.

Social Networking Links

You can also add your social networking links to your landing page to enrich the trust of visitors towards your brand.

Your social networking pages can showcase the testimonials about your products and services, your achievements and the how much your customers trust you.

People are likely to buy from brands which they trust and so adding social media links can be like adding a feather to your cap.

Landing Page Design That Sells

A poorly designed landing page can result in loosing customers even before they read the details about the services or products you are offering.

So, just ensure that your business landing page includes all the elements mentioned above so that you can keep on growing your business consistently.