83% of businesses believe that video marketing helps them to earn a good ROI.
After experiencing considerable growth in business, many digital marketers have made the video as an essential part of their content marketing strategy.
A question arising in your mind would be is it worth investing in video marketing for your business?
Yes, it is. Not because your competitors are doing it but because video marketing is one of the most versatile ways of digital marketing. Do you want to know why? Take a look at 8 convincing reasons for using video marketing for business.
Video Leads to Sales
As per a recent study, 74% users bought the product after watching its explainer video. The product videos are highly effective and that is not at all surprising. It is a common tendency of people to buy the products with confidence if they know how to use them.
Video Ignites Emotions
A video can ignite emotions and engage the audience with your brand. You can make them relate to your story and thus convince them to buy the product through an attractive video.
Video Helps in Building Trust
Building trust is very important when it comes to developing long-term relationships with your clients. Through a video, you can show that you are not only trying to sell something but also providing important information to the audience. Many consumers still get confused whether to buy a product or not. A video explaining them complete information about the product can build trust and encourage them to get converted.
Google Likes Videos
Due to videos, people are likely to spend more time on your webpage. Longer sessions of visitors gives a message to the search engines that you have interesting enough content on your site to keep the visitors engaged. If you have videos embedded on your website, you are likely to get 53 times more visitors.
Mobile Users Love Watching Videos
As per video marketing statistics 2017, 90% of consumers watch videos on their mobile. As people like to watch videos while on the go, by mere embedding videos on your website, there are chances of maximizing viewers and consumers.
Videos Can Explain Better
Are you launching a new product or service? Embed a video explaining everything about your product and service because videos can explain better than any other type of content. You need to ensure that the explainer video is interesting enough to keep viewers engaged until the end of the video.
Video Has Proven to be Effective for Busy People
These days life has become super busy. People don’t have time to go through lengthy product descriptions or any kind of written content. Interesting videos can explain the product or service within 2 minutes and thus have proven to be effective for people who are either busy or too lazy to read.
Videos Stimulate Social Sharing
It is quite a common tendency for people to get related to emotional videos and share them instantly. Thus, videos get shared on social media platforms more than any other type of posts. This way, a video advertising your product or service gets viral and gains popularity ultimately making your social media marketing strategy successful.
Creative Video Marketing: Empowering Business Globally
Undoubtedly, video advertising can empower your business globally but if done in a right way. A video showing a person explaining a concept is no more in trend now as people get bored in listening for a longer period of time. Instead, an animated video explaining the concept in a creative way would be much more effective.
Making effective videos require creativity with knowledge of human psychology. And yes, don’t forget to consider your buyers’ persona so that you get millions of views and maximum likes and shares.