digital marketing

Website Performance

5 Website Performance Factors Affecting Traffic and Conversions

As per a recent statistical report, 40% of people abandon a website that takes more than 3 seconds to load.

Website performance plays a major role in providing the best user experience which can improve traffic and conversions.

So, here we go with some website performance issues if taken care of can work wonders for your website in terms of ranking, traffic and ultimately conversions.

Website Availability

Ensure that all pages of your website are available when accessed by users. A 404 error on your website would not hinder your ranking but will obviously make a lot of difference to the conversions.

If your server goes down or website has too many broken links, you can miss out on many opportunities. Just do your best to avoid such situations. Make sure that you have redirected broken links to appropriate links on your website to give your users a smooth browsing experience.

Website Speed

As per Google, the website loading faster is likely to rank higher than the website loading slowly. Moreover, your customers can move to your competitors’ websites if your website doesn’t get loaded quickly.

You can retain your website only if you minimize your website loading time.

Website Navigation

Your website navigation plays a major role in providing the best user experience. The visitors coming to your website expect to find what they are looking for quickly. Just don’t keep your navigation structure complicated.

Also, your navigation structure helps search engine spiders to crawl your website and thus it should be ensured that it is simple and easy to move around the website.

High Performing Mobile Website

These days most of the websites are being browsed by mobile devices. If your website is not mobile friendly then you might be losing out on many opportunities.

Just ensure that your website is loads quicker and is best viewable on the different type of mobile devices. You never know which mobile device your customer is using to browse your website and so get your website converted to responsive to look good across all platforms and devices.

Perfect Content Presentation

The content on your website should be presented in a correct manner. For example, you have embedded a video on your website but it is no longer available. In that case, just remove that embedded video or replace it with some other form of content which is relevant and available.

The broken content on your website would increase the bounce rate and all other digital marketing efforts which are driving traffic to your website can be a waste.

Improving Website Performance – How Can That Help Your Business?

Though all the above factors cannot restrict search engine rankings and traffic but can have a great impact on user experience and conversions. Any SEO company can get you high search engine rankings and traffic but if those visitors don’t convert to your customers, your investment in terms of time and money gets wasted.

To yield maximum benefit out of your SEO and digital marketing strategy, you need to ensure that you take care of your website performance too which usually gets neglected.

Video Marketing

8 Convincing Reasons of Using Video Marketing for Business

83% of businesses believe that video marketing helps them to earn a good ROI.

After experiencing considerable growth in business, many digital marketers have made the video as an essential part of their content marketing strategy.

A question arising in your mind would be is it worth investing in video marketing for your business?

Yes, it is. Not because your competitors are doing it but because video marketing is one of the most versatile ways of digital marketing. Do you want to know why? Take a look at 8 convincing reasons for using video marketing for business.

Video Leads to Sales

As per a recent study, 74% users bought the product after watching its explainer video. The product videos are highly effective and that is not at all surprising. It is a common tendency of people to buy the products with confidence if they know how to use them.

Video Ignites Emotions

A video can ignite emotions and engage the audience with your brand. You can make them relate to your story and thus convince them to buy the product through an attractive video.

Video Helps in Building Trust

Building trust is very important when it comes to developing long-term relationships with your clients. Through a video, you can show that you are not only trying to sell something but also providing important information to the audience. Many consumers still get confused whether to buy a product or not. A video explaining them complete information about the product can build trust and encourage them to get converted.

Google Likes Videos

Due to videos, people are likely to spend more time on your webpage. Longer sessions of visitors gives a message to the search engines that you have interesting enough content on your site to keep the visitors engaged. If you have videos embedded on your website, you are likely to get 53 times more visitors.

Mobile Users Love Watching Videos

As per video marketing statistics 2017, 90% of consumers watch videos on their mobile. As people like to watch videos while on the go, by mere embedding videos on your website, there are chances of maximizing viewers and consumers.

Videos Can Explain Better

Are you launching a new product or service? Embed a video explaining everything about your product and service because videos can explain better than any other type of content. You need to ensure that the explainer video is interesting enough to keep viewers engaged until the end of the video.

Video Has Proven to be Effective for Busy People

These days life has become super busy. People don’t have time to go through lengthy product descriptions or any kind of written content. Interesting videos can explain the product or service within 2 minutes and thus have proven to be effective for people who are either busy or too lazy to read.

Videos Stimulate Social Sharing

It is quite a common tendency for people to get related to emotional videos and share them instantly. Thus, videos get shared on social media platforms more than any other type of posts. This way, a video advertising your product or service gets viral and gains popularity ultimately making your social media marketing strategy successful.

Creative Video Marketing: Empowering Business Globally

Undoubtedly, video advertising can empower your business globally but if done in a right way. A video showing a person explaining a concept is no more in trend now as people get bored in listening for a longer period of time. Instead, an animated video explaining the concept in a creative way would be much more effective.

Making effective videos require creativity with knowledge of human psychology. And yes, don’t forget to consider your buyers’ persona so that you get millions of views and maximum likes and shares.

4 Digital Marketing Trends Worth Considering in 2018

The prime goal of any digital marketing strategy is to generate leads. Are you generating enough leads using your current digital marketing strategy?

If no, then you need to go through the below mentioned digital marketing trends. And even if the answer is yes, these trends might help you in pushing your marketing efforts further.

Balancing User Experience with SEO

These days having a website which balances user experience and SEO is considered competent enough to grab the attention of the visitors. Google also gives preference to the websites ensuring high-level user experience.

To leverage great user experience you need to have a proper blend of content with graphics like images, videos, etc. Moreover, long write up on the web page can overwhelm your visitors. Instead, you can use bullet points and relevant images in between to enhance user experience. Basically, you need to make your website look good across all platforms and devices as you never know the medium your customers are using. For that, you can get your website converted to responsive.

Basically, the motto of your web page should be to convey the right message to your viewers. A right combination of colors, graphics and text can help you win the game of conversions.

Attending to Micro Moments

When we are talking about 2018, everything is at our finger-tips. Using mobile apps, we can have access to the information about where our customer is located, what are their interests and other information conveying their buying behavior.

Using this information for the benefit of your business, can be challenging. Recommending them products, helping them through live chat, are all the examples of attending to the micro-moments.

How about reaching out the customers with the recommendations while they are looking for the products or services you are selling? Yes, you just got it right. This can just attract the customers who make quick purchase decisions.

One of the best ways to catch these micro-moments would be through live chat. So, if you don’t have live chat integration done on your website, get that done as soon as possible. 2018 would be the year when your customers would look for instant assistance which can be done through live chat in a perfect manner.

Effective Content Development

The consumers of today expect clarity and realistic thoughts depicted in your content. They are very smart and can never fall into sales gimmicks these days. Ensure that your website content is meaningful and leverages the right message to your audience.

With the blend of right words and relevant images, you can represent your brand in such a manner that your prospects get connected with your business and stay engaged for a longer period of time.

Step Into The Shoes of your Customers

Have you ever thought the way your customers think? If not, then you should really consider their perspectives.

Your customers are now making buying decisions on the go. For example, they buy shoes while waiting for a train or bus. You just need to ensure that buying products or services from your online store should be as seamless as possible.

Staying Updated With Digital Marketing Trends in 2018

Understanding your industry’s marketing landscape and how your competition plans to market in 2018 will help you develop an effective plan that ensures your brand maintains a presence on the same channels as your competitors – and gives you the insight to a market where they’re not, adding a competitive edge to your strategy. To do this, your marketing team need to answer these three questions:

For executing a successful digital marketing strategy in 2018, you need to stay updated with the latest trends and the way your competitors are marketing their business. An effective digital marketing plan becomes imperative as that would give a strong online presence to your brand and help your business to prosper.

To get this done, just ensure your marketing team is ready with a proper digital marketing plan including SEO, PPC, and social media optimization. And if you are looking for a digital marketing team ready with all the tactics required to be successful in your business endeavors, get in touch with us.