Search algorithms of Google are intended to give the best possible results to the users; the huge amount of rolling and revolving around the SERP rules that they do are all made upon thinking in the user stand point. Everything that’s written has to have the best link with the users if not for whom are they written! Should SEO (search engine optimization) and UX be linked in website development has always been a debate but needless to say it is ‘yes’ that wins!

SEO determines if a site ranks among the search engine result pages and UX defines if the users hitting the search are getting the best quality results. If the content scrutinized for top pages by the search engines is great then quite obviously the users are going to get excellent results in the first 1-2 pages of search results. There might a few instances when they don’t go hand in hand but for sure there’s a huge connect between them.

How can top UX methods indirectly benefit for the SEO?

  • Navigation ease: Navigations and XML sitemaps when taken an utmost care for both UX and SEO, we end up getting the direct and indirect benefits of SEO. Proper indexing and easy spot by bots is made sure by site maps and this of course adds to the UX. Site maps also transform the website easier to follow such that users can reach any web page within 4 clicks or even lesser and this is a great ease for the users to get to where they want; and Google indexes the content easily as well.
  • Relevant content: Content for UX has to suffice the requirement of what Google sees as a relevant content. 3 main aspects of a quality content Google quotes are here below,

    — Time metrics: Google has metrics to check if the user that clicks on a result stays there or hits the back; this shows if the content is engaging the user or not.
    — Panda updates: Human evaluations along with algorithmic evaluations are taken up in Panda updates so as to ascertain the user need out of a quality site. Make sure your site suffices most of the Panda requirements
    — Links: Strong link connections to and from authoritative sites sharing the same details as your site does are taken up as strong signals of a quality website, by Google. Make sure you do the best link building

  • Responsive design: Mobile optimization is a major SEO aspect today which is considered one of the mandate requirements of Google ranking criteria as well. Making responsive websites that fit great on a desktop as well as on a hand held device is no more a luxury but a necessity.

A content that’s great in quality, earning UX benefits indirectly is that which is going to give the combined SEO and UX success. Looking for such an expertise web designer to optimize your website/face lift in all the ecommerce aspects, feel free to reach out to us!