Author Archives: Jane MacBeth

Why Restaurants need Responsive Websites

If you are a restaurant owner and have an optimised Restaurant Website, then you are a step ahead of those who don’t have one and sure to be up to the mark in the current trends and user expectations. Why restaurants should have responsive web designs or responsive websites shouldn’t be a question in you as it is quite obvious today that the hand held devices have totally consumed a large number of people who were desktop users way long back. Yet to know more on it, ride along.

Why responsive web design is important or how a mobile friendly website has a great hand to benefit business growth?

Top 5% of the restaurants have a mobile site. Shouldn’t you? An optimised mobile website takes you a leap in front of the restaurants that lack one. People around you can turn into your customers only if they can find you and we well know the number of users using a mobile site outweigh the ones using a desktop. Wake up!
People are choosy. Unless they find your hotel menu online, they just skip you to check the next one. Studies say 62% of the customers don’t choose a restaurant if they are unable to check the menu on their devices. And no one finds it easy to pinch and zoom, keep the menu readable as such.
Reservation pulls people to you. Open table reservations with just a button push ensures people come over to you for sure. Open table has revolutionised to the extent that 10,000 reservations are made through it every year. Know more on it.
Click to call makes it easy for people to reach you. Make sure to have the premium click-to-call. A simple click answers a customer query and he doesn’t need more to know how much you treat him important.
Google maps has revolutionised people travel today from any corner to any hill. Mobile maps should be one of the basics in your mobile site, don’t you think so? Make it easy for people to reach you
Let the customer know when you are available. Yes, business hours should be clear on your website so the customers add you on their dining schedule. Moveable Business Hours premium feature makes things easier.
Make the mobile site auto-sync with your desktop site, for you don’t have to update things one by one. Mobile sites get them done quite easily, not just that but a lot more like customer rewards, happy hours, and so. Facebook updates get pulled too!
Excellent standards for restaurant reviews on mobiles are available today. A quick snapshot of reviews to the customers is quite easy so the people just get to know what to look for in a restaurant.
Google loves mobile sites, so shouldn’t you love it too? Of course yes. Having a mobile site gets you in the top of the search results in Google ranking.

Having said these, we simply understand what the expectations of a common man today and what has to go in to the websites to suffice the users. Being in the field of web designs, responsive web designs for long, we assure we are equipped with the tactics to deliver web development designs to increase business revenue for restaurants and more. Feel free to contact us.

Reasons why your Website need a Redesign!

Ask yourself, is my website generating volumes as i expect? Is it looking just great? Are you looking for a defined checklist to answer these, to set your site just upright? Go about the below!

– Responsive web design is today’s necessity rather than a luxury. If a website doesn’t stand optimised for mobile or hand held devices then it is high time it did, in the upcoming year at least. Majority of the users have an ipad or an iphone or an android web to perform their online activities and they need to be given the best experience of course to retain them as your customers.

– Easy web content management is possible quite effortlessly with responsive websites; to make changes to the existing text, insert an image by you without paying a designer and so, they are just the best! Building websites with a CMS does let you do a lot more edits than you can imagine.

– Do you think your memory is hazy to remind you when the website was last redesigned? Then it’s for sure it needs a new look right now! Making the impression is important, don’t miss it.

-Competitors are doing a redesign now, so you going about it as well doesn’t mean you do something wrong. In the right sense, it’s a nice thing you do the design and as well thank the competitors for the instigation!

– Showing the customers that you love and do make connections is as important as making the nexus over the social media being active on it. Twitter would be a decade old and Facebook a decade plus, by 2016; okay what does this mean to you? It is the revolution that the media has created over these years, to strike you at this moment. Your customer might want to talk to you, a phone call or an email is way distant today except for personal relationships. So give your customer to talk to you by a link to the media profile. Having a feed on the website to get the customer talks or any latest news or be it anything that’s important to you, is going to be of a great help to you and the business, needless to say.

– Do you ever think you are connected less to the customers or you don’t get enough visitors or feedbacks or shares or talks? It could be due to a simple reason, you aren’t any accessible for people to connect to you. Driving businesses through your website requires getting enough number of visitors. If you realize this isn’t happening, and then it’s time you redesigned the website for much better performances and laurels.

– Have you ever felt your customer isn’t happy? If yes then none of the above reasons but just this should drive to do something about your website, in addition to what you do to your products and services. Customers being unable to find you, being at the end of a poor web experience, simply mean the doom day of your business. Never let it happen!

-Website looks slow? Definitely it needs the speed optimisation. Decide on a great host, take a solid frame, grab an effective plug in, pick a content delivery network, optimise using CSS, lower Http requests, minify JS files, and optimise the homepage.

Knowing our customers, which is you, knowing your customers as well, being aware of all the expectations from all of you in the field of web designing and the trending techniques around it, we have the head right up to let you know you would have the best web designing service from us. For a responsive web design or HTML5 or HTML/ CSS or anything in designing, the best is a promise.
Feel free to contact us.

Facing Shopping Cart Abandonment problem?

Cart abandonment has raised considerably in the ecommerce portals since late 1980s, with the increased amount of sophistication given to the customer to take their own time to decide till they hit on the last and the most important ‘Confirm purchase’ button. It is not just about dealing with reducing these abandonments but also interest needs to be put in remarketing the abandoned carts to the customers for re-shopping. Adding incentives, reducing the steps in the process, and so could be a solution to the issue one and email tactics to bring the customer back with respect to issue two are recommended ecommerce solutions.

Taking a walk through the best ecommerce checkout practices for increased conversions,

Don’t make registrations compulsory!

Registration is demanded to the users to keep track of them to follow them up with their interests, in our own business interest. But then from the customer view, it looks a big process to them. To cut it short, make a guest check out option available in a prominent visibility in the site so you still take a hold without much effort from the customer end as well

2. Make the customer trust you! Add the certification seals!

Spam and scandal isn’t any low today with the technological outburst; credit card detail theft, identity loss and what not can stop a customer from continuing the shopping? To share their own information or the payment entries, the customers need to trust you; it’s you who needs to build it. Norton, McAfee, TRUSTe and BBB are known to be the best in a customer eye; show them on your site.

3. Make the process crisp, reduce the field numbers!

Streamlining the process to take minimum information from the customer is necessary unless absolutely essential. If you ask unnecessary details like home address or so unless required for delivery then it overburdens the user effort and time which tend to take this opportunity to just exit. Don’t risk conversions. Make the details crisp.

4. Don’t let them navigate! Don’t distract them!

Keeping the navigations as less as possible, that’s just home and next button would do to ensure the user takes through a smooth process. Don’t give options to go back.

5. Make your call-to-action ‘visible’!

Having contrasting call-to-action buttons with the short relevant text on them is being smart. The button text should clearly say what the customer should do out of it, as in ‘click’, ‘next’, ‘proceed’, and so are short and punch the word of action.

6. Help them chat with you!

Adding a chat widget to answer customer queries on the spot rather than simply providing an email address for queries makes the process keep going instead of waiting for a day or two for the customer to get your response in email, by which he might have completed his purchase elsewhere!

7. Don’t distract them in any way!

Anything that’s apart from taking the customer to confirm the transaction is a distraction. Trash all of them. Check out pages with no distractions increased the sale by 11.4% says a study.

8. Reward the customers, but with care!

When one sees a coupon code that doesn’t work, he goes out to Google, say he gets distracted with other options of purchase and it’s just right there we lose him. Don’t do this. When providing a coupon code, ensure you provide the right link right next to the name of the code and do a check on the link quite often

9. Handle customer anxiety immediately!

Anything you think might bother the customer, as in ‘Guarantee forms’, make sure you give another chance from them to read it so you handle their curiosity and they trust you to complete the process. Studies say this increased the sales by 15%

10. Don’t delay the page load too much!

Every single second delay of the page load reduces conversion by 7%. Fix the page load delays in home or purchase or check out or anywhere immediately.

11. Give the customer the approximate time by which you would deliver!

No one likes to wait. Let your customer know how many days they would have to wait and make sure you make it up earlier to it.

Knowing the best practices of web designing for an ecommerce platform and being aware of the current trending problems in ecommerce portals, we understand what exactly is needed to give you the best ecommerce solutions for the maximize conversions in eCommerce. Feel free to contact us for further help

Do Responsive Web Designs help my Business grow?

Responsive Websites give the friendliest user interface where every user feels the ease to read owing to the lesser scroll, minimal resizing and comfortable reading experience. Companies that had mobile and tablet compatible sites showed an increased sales compared to the ones not; 67% of customers tend to buy from a site that’s mobile compatible; these clearly state the urge for businesses to have responsive web designs for their business site.

Responsive web designsmake provision for designing a website in such a way that it dynamically alters its look based on the parent device used to view it. For those who need further details on the need of a mobile friendly website to benefit business growth and to increase business revenue, top 10 benefits are shot down below,

Google loves RWDs

The ultimate goal of Google is to give the best search result to the user. It not just does recommend responsive websites to target maximum users but also brings such websites in the top in the SERPs. Separate mobile sites have multiple urls while the RWDs have just one for both desktop and mobile easing the Google’s job of content organization.

2. Delivering better content simply means more users and lesser bounce rates

Responsive sites are a better option for delivering the best content to the searcher without content duplication or content loss compared to the desktop version or content non-clarity due to the mobile size or is any other obstacle we might perceive out of a mobile site. User satisfaction obviously drags more customers to the business and lesser bounces.

3. Cost is what we do for business for. Isn’t it?

Responsive websites keep the development costs to the minimum because the sit upon a single url unlike multiple versions of a site or multiple urls for sites having a separate mobile site and a desktop site.

4. Ranking matters to be on top of the search list. Isn’t it?

Organic search engine optimization is something not many designers are aware; briefing on it, it does take a lot of time and a lot of work, but has immense benefits. All one needs to do to show up in page one of search engine results are having keywords relevant to your business in the website thus establishing credibility with the search engine intelligence. A high-quality, engaging content in the website worthy of being shared anywhere obviously impresses Google and takes the site to the top in ranking.

5. More visitors mean more customers. Isn’t it?

Responsive web designs increase the amount of time people spend on the site because they feel comfortable with content, aesthetics, and navigation and overall. This means we create more opportunities for the business to reach more people. Prospects get obviously turned into customers if the products and services offered endorse the quality content shared on websites.

Responsive designs move the customers to the desired products or services effortlessly enabling businesses to communicate a great image and competent enough to stand out in the industry. What more is needed to understand why responsive web design important? To make one of such best designs for you in the best possible manner in the best cost, do feel free to contact us.

Reasons why Companies should start doing Businesses Online!

What is an online business, why online business, what it has to do to the business growth, why is it necessary to have a global business, how online capability shows an increase in business ability increasing business visibility to improve the company brand and company online reputation and much more would be dealt with below to emphasize on companies starting businesses online.

New economy

Not just Amazon and Ebay who have successfully established dominance in business online, even a lot of small and mid-size companies have managed to profitably do the business online. This is simply because of the new economy created by the internet by its growth and size which has totally changed the way we make a business today.

2. Internet takes just a click!

Unlike the physical shops where the users stand in a queue for every action, as in purchase, fit check, billing and so, internet has made things much easier where it is just a click away for one to make a purchase and the return policies add a flavour here where one gives back if dissatisfied and no loss incurred.

3. Talking of the company via the internet is a must!

Irrespective of doing the business online or not, marketing online is a must today because every commoner expects a website for the company online. Great products and related services are the add on aspects to having a website but don’t go all by themselves, this is simply because people have no clue of a company if the company doesn’t say it and no one is behind brochures these days rather online!

4. Customer support is easy online!

Attending to customers all through 24 hours for the various time zones all over the world, across the convenience time of anyone via any mode, be it phone or email or chat or any, is simply wonderful online and the easiest rather than handling people face to face. This adds to the profitability in due course.

5. Information access is easy online!

Mentioned earlier as well, brochure reading isn’t a favour to people today rather they love things online, be it details on a product or a service or a company or anything. Changes to the site could be made in minutes and publishing it to the world is instantaneous, so what more ease is needed to get access to information?

6. Cutting costs is what we do businesses for. Isn’t it?

Streamlining business processes through online systems helps in cutting costs significantly. Maintenance, repair, and operation costs could be appreciably reduced adopting e-business solutions say by 5% as an instance; this could count to 50% of a company’s net gain.

7. Business all day with lesser efforts is great. Isn’t it?

Internet open all 24 hours is a big boon to businesses for they have no binding of opening hours, lunch or closure time to users and users enjoy the flexibility of shopping any time they want. If sales online is more than that in the regular physical business hours, then it isn’t a surprise!

8. Start up is quite low!

Templates to create websites are available from as low as 100$ per month for a full fledged corporate business site with all e-commerce features. This means starting a website online isn’t money scratching as much as it does for a physical store.

9. Be anywhere! Sell anywhere!

World wide web lets you sell anywhere while you exist elsewhere.

10. Globalisation is a mandate and it is easy online. Know it!

Become a global player is much easier with internet where it is a just the simple combo of a great idea, a great business plan, a value proposition of prospective clients, belief in self that does all.

Having said these, if you require the best of web development services at the most reasonable cost for your businesses or company’s online reputation focusing a global business, be it small or mid-sized or any and looking for a great and reliable service provider to do this for you, don’t hesitate to contact QeHTML

SEO Benefits of Responsive Web Designs

SEO (search engine optimization) and web search in tablets had been the talk of a lot of businessmen a few years back because to reach maximum number of customers it had become an absolute necessity to make hand-held-device-compatible websites. Responsive web designs have been marked as the best to achieve this for it remarkably transforms any website based on the device in which it is being viewed. Multi platform usability has gradually helped towards search engine optimization thus taking it to the level of most favourable design approach for all.

Why responsive website? What are the SEO benefits through responsive websites or what are the advantages in SEO through responsive websites? Read on.

–Love Google? Impress Google then!

Google is the love of all of us, be it as a common man who performs a search or a businessman who designs a website for his firm. To impress Google, it is of course necessary to do what Google loves. Google marks Responsive Web Designs as the best of designs; in addition it adds a high ranking rate to those websites that are mobile optimised sites when presenting the search results. Responsive websites with a single url and a single set of files or pages makes it the easiest for the Google to index context in comparison to those sites having multiple urls with some for desktop and some for mobiles.

–SEO is better with one website one url. Know it!

Stand alone mobile version works well in some cases. When a website features loads of content, scrolling through pages might become tough for users and this is when a mobile site with the content just refined becomes handy. From the SEO perspective, separate campaigns for desktop and mobile can be strenuous. SEO responsive web design is the best solution for the ideal browsing experience on Internet via different devices; this easy content sharing is a huge impact of responsive website on SEO.

–High bounce isn’t what you wouldn’t care!

Mobile sites tend to experience high bounce rates due to the content in them differing too high from the desktop version and when Google notices it then rankings go for a drop for not providing a relevant content to users. Responsive web designs smartly present the desktop content in the mobiles in a functional way where the choice is made within on which to display where and how so the users get what they need in some page or the other so are hooked on to the site.

–An enhanced user experience is what you need, isn’t it?

Responsive web designs give an emphasis to the user needs, as in, content fit on screens, easy navigation and so where the users feel comfortable to use the app/site on hand-held devices.

Needless to say, optimisers are in an urge to consider user experience models like responsive web designs in their strategies of marketing while they target users all over. Having said these, getting the best of service providers to make one such website for you at a reasonable cost is very important so as to get the best web design for you and the best site for the users at you. Feel free to contact QeHTML for the excellence in responsive web designs!

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