Responsiveness of Website

Why a Responsive Design is Important for Every Small Business

Why a Responsive Design is Important for Every Small Business

Responsive web design indicates a website that gives a smooth browsing experience to the user in mobiles or hand held devices as well, without demanding them to go through scroll, zoom, and pinch in or so to get a view of the website content. It is different from having a separate mobile friendly website where 2 different urls demand double maintenance efforts. Single content-single code combination in website development is what leads to an all device compatible website/responsive website.

Customers look for your company website on their mobiles and they would of course want to get the details in the easiest manner. Product information, contact details, search are some basics one needs to take care in design considering an appreciable small business growth without which most customers would leave the site!

Google’s SERP algorithm is complex; it considers more 100 factors to determine a web page ranking; Of this website responsiveness is one of the top most factors! Site bounce rate, customer reviews are all related to the mobile friendliness of the site and increased bounce rates directly contribute to lower rankings.

Video or image load on mobiles/tablets should be quickest possible because no customer likes to wait. Load time for every content above the fold has to be < 1 second as per Google’s expectations. Responsive websites are the best in providing a user friendly website in the context without which a business is sure to lose its mobile customers in due course.

More than 3-4th of the customers expects a mobile site to look better than a desktop site, simply because they like to do anything and everything on the move rather than having to wait for a laptop or a pc. Those businesses relying on the web traffic to achieve success are left with no option other than making the site responsive; make sure your company does it proactively in view of an excellent business growth!

Reaching more audience is possible only with the provision of a responsive site because more than 70% of the users browse on their phones, more than 40% of them do the purchase on phones, while a lot of them do a search and decision on the mobiles & complete the purchase on a desktop. When the customer buy decision happens in the mobile, then you well know how the website should look, on devices!

One website, one code maintenance is possible with the responsive sites while it may be tough to maintain a separate url for the mobile specific site.

Responsive sites are great for SEO because of the following reasons: Content duplication is avoided, no separate SEO effort needed for hand held devices, higher ranking on mobile search is assured, Google love is a responsive web design!

Increased conversions, a stay ahead in the competitive market, future preparation for the upcoming mobile technology, consistent design, great UX are all the benefits of responsive designs that should no more let you wait to do the design for your site. If you look for an expert assistance here or ecommerce service for the responsive web design, contact us now!

8 Biggest SEO Mistakes to avoid

8 Biggest SEO Mistakes to avoid

Growth from a SEO novice to an SEO pro isn’t quite easy and does take a few years; keeping in mind the rules of SEO are continuously getting modified. What are some common mistakes that you are prone to do and you should be avoiding?

  • Same strategies don’t work every time: Using the same method might just not work one fine time; this doesn’t mean we keep checking on it, but then it’s better we find something new. SEO is an investment that requires a constant update/change/monitoring and is not a one-time cost; if of course gives the best at the end of its perfect implementation. Keeping in pace with the growing digital system, investing in the right analytics and following the changing SERP guidelines is necessary!
  • Denial does help: Taking up the responsibility of faults is different but then when you know better on SEO guidelines and objectives on what needs to be fixed or what is okay as it is, ensuring a proper data analysis is carried out to investigate what’s broken is important!
  • Focused efforts needed: Just investing efforts in page ranking based on easy SEO keywords isn’t enough if you are targeting good revenue. The right amount of effort is required in choosing the right keywords that yield a bigger return. Not just that, grooming the social media profile, backlink, sharing option, images, product descriptions, security, the responsiveness of the site and all related matter!
  • Tweak the contract if needed: In view of giving the best services delivered to the customer, the SEO agreements mentioned in the contract may need to be overridden to get them fit the site needs. At the same time, it might be even required to work on certain aspects of SEO when it is not mentioned in the contract, if it is requested by the client. Be sure to accommodate!
  • Don’t wait to ask! If the SEO tactics implemented doesn’t yield the required results then it just means we are lacking somewhere. Sticking to same old concepts without having an idea of why it is failing is just foolish. If you don’t see your pages ranking in SEP page rank, don’t wait to ask for help!
  • Shortcuts are just okay: Over optimizing might lead to unnecessary penalties. Flooding the code with keywords, using illegal back links or any other attempt is carried out that is not genuine, it finally goes futile. Watch out!
  • Search engines see buying backlinks as a rule violation or spamming for an obvious reason; if search engines rank a site high and that site has useless back links and unrelated information, the search engine goes bad in views!
  • Make sure you don’t insert keywords just for the sake of search engines when they don’t really fit into the context. Long keywords very specific to the context yield conversions.
  • Tricking search engines just puts you in the trap. Don’t do it!
  • Don’t take the clients light: Securing current clients costs less and leads to getting new ones when you make the current ones happy. Preserve the existing clients; do the needful!
  • Don’t cease to learn: Search engine rules and SEO techniques are subject to continuous changes. Keep up to date in knowing them. Never stop to check upon them or to do the required learning!

Knowing the SEO tactics in website development/ web design for better web page speeds, using the right SEO keywords and SEO Description, content and image optimizing, using the right backlinks, using responsive web designs, you certainly require an expert help to get these implemented rightly. If you are looking for one, give us a shout!

Google Alert for non-mobile friendly websites

Are you a mobile search freak? The news here is for you!

Google comes up with an update purely for today’s mobile obsessed generation of users! Why not the users get all the privileges when they put in a high figure on the smart phone purchase and on a fast blowing internet pack?

The information a customer gets should be independent of his search device, be it a pc or a mobile or a tablet. It is simply because the hand held device users are soaring enormously high in numbers since a few years. It is for the same reason mobile friendliness is brought up as a ranking signal by the web giant Google. Google has rolled out an update to mobile SERP this year this month that enhances the ranking logic such that users get more options of mobile friendly relevant results on a search.

and the Webmaster mobile guide from Google can help you with support on getting a mobile friendly site, so you don’t fall a prey to this update. The update would be severe/strong to the extent that a very good quality content website might be pushed back in Google ranking if it is not mobile friendly, so beware and continue to make your website mobile friendly!

The mobile friendly update by Google was launched this April where the web giant is in a high speed to boost the mobile friendly web ranking on the mobile SERPs. Hence the searchers today get the most relevant search result pages/web links which they can easily read on their devices, without twisting or turning themselves to fight with the pages zooming or pinching them. Highlights of such search results are they can be viewed comfortably, their tap targets are conveniently spaced, unplayable content is not included and no scrolling is necessary to handle them.

The search query is enhanced to pick up a good balance between the website content and website mobile friendliness. Though a website with a very high quality content comes up in the top page via the query, it is an alert for those web owners to wake up and rise up to making their site mobile friendly!

Non mobile friendly websites/all device compatible websites would gradually start getting a lesser mobile traffic when searched in Google where Google does a reprocessing to accommodate the websites that turn from being non mobile friendly to mobile friendly. The process of declaring your website being converted now can be made through using the Fetch with submit to index defined here

Having said on the Google update, it is necessary you get reminded on reasons to redesign/redesigning website, having a responsive web design using HTML5/CSS, having a user friendly website because it’s all about what Google marks you. Isn’t it?

Get smarter, ask us for what you want, be it non responsive to responsive or magento implementation or mobile friendliness to be adopted or UX enhancement or design facelift or CMS integration or anything in ecommerce!